March Madness Invades the Internet
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This is a great article that furthers the evidence that the internet is changing how we watch sports.
http://mashable.com/2010/03/19/march-madness-on-demand/
March Madness has been off to a great start in the online world. This week, online streams from CBS have seen a record number. Fans have been pouring in to watch their favorite teams go at it online. On the first day of the tournament there were actually three million unique visitors watching streaming video, a 20% increase over last year's numbers. CBS even put in a handy "boss button" - a convincing (not) screen shot that makes it appear that you are working in PowerPoint - in case your boss comes by when you are watching games at work. The number one game streamed, Florida vs BYU, beat last year's number one game by 50%. Clearly this is saying something about the power and growth of the internet.
And it's not just streaming video that is getting people online for March Madness. Many websites and phone apps are doing what they can to reach fans. Facebook has NCAA fan pages for up-to-date news and fan connection.
There are also some free and cheap bracket apps for your phone to keep track of your bracket and join pools. Speaking of brackets, many sites such as ESPN, Yahoo!, and CBS are offering prizes to those who fill out the winning bracket on their sites.
And of course there is Twitter - plenty of reporters and analysts to follow during the games.
Not having a TV is no longer a problem. The NCAA has invaded every part of the internet so that finding a score is as simple as clicking a button on your phone or opening your favorite website. Although this type of instant-information is nothing new (relatively), it is still pretty amazing if you think about it. It makes you wonder what the internet will be like in 10 years.

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